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Understanding Data Analysis in Marketing đź’ˇ

Written by Cindy.R | Jun 5, 2025 11:37:58 PM

I passed my college statistics  course, but I definitely didn’t understand how to apply statistics. That’s why I decided to take a step back and really focus on learning what analytics actually is—and how it connects to marketing.

A lot of businesses expect their social media managers or marketers to "know analytics." But what does that really mean? Is it just about ROI, averages, and bounce rates?

It turns out, it’s not just about numbers—it’s about recognizing cycles and events. Patterns that tell a bigger story. 

In this video, I delve into the world of data analysis in marketing, explaining how events and cycles impact costs, the importance of aggregating data, and the role of positioning in understanding values. I also touch on the significance of budgeting in campaign success and the process of extracting information from social media platforms.   Lets GO!